This is authentic - "

soulcycle chronicles

Here is the piece in it’s entirety… we are going to build a frame for it as well, but I’m not patient enough to wait for that to be done before I start showing this thing to the world. It took days to put up, as each image is affixed individually to the supporting board, but it is sooo worth it. I am really happy with the way it turned out.

What is it, you ask? I was commissioned by soulcycle, an indoor cycling studio (yep, spinning) to make a piece that celebrated the community of incredibly happy (and in-shape) people they have built up over the past three years. As they grow from a single sweaty room on the upper west side to a 5 studio empire, it is still the extended family vibe that takes center stage. So when you walk into the newest, biggest studio at 103 Warren Street in Tribeca, you are greeted by hundreds of smiling faces which is only the beginning of what will most likely be an incredibly positive, if exhausting, experience.

more below…

It was fun, hanging around and getting to know this world and then documenting it in my favorite format (the instant photo) I’ll be shooting more details in the next week or so, as I’ll be down there shooting a professional style photo of the piece in it’s entirety (not to diss the iphone shots, but…) For now, here’s a detail above and a view of the wall before we added the official signage.

I also want to officially thank Julie Rice and Elizabeth Cutler (SC’s founders) for sponsoring the project, the almighty Amy Peck for hooking us up, and Josh Liberson, Leslie Unruh, Ed Messikian, Phil Danza, Jill Selsman and Sofia Rower, without whose very concrete assistance I would not have been able to pull this off.

More photos to come!

Comments (1)

Leave a Reply

Your email address will not be published. Required fields are marked *

*

  1. Pingback: Monday, Monday– or more links about getting in shape and eating right… | This is authentic